In an industry marketed toward creative minds, shrewd scrapbooking companies know that innovative packaging can make the sale. I have no doubt that’s what Quickutz is banking on with their new holiday font. The release of the magical Quickutz Silhouette craft cutter rendered their original hand tools & dies obsolete for me, but when I saw this cute little snow globe in person at the scrapbook store today, I was enchanted. No, I didn’t buy it. Truth be told, I have reached a level of consciousness where life is too short punch out letters by hand. But kudos to Quickutz for the concept!