While I was at Starbucks yesterday, fueling another day of marathon shopping, I came across a clever item - CUSTOMIZABLE gift cards. Got a caf-fiend on your gift list? What could be more perfect than a card that is tailor-made just for them?
As it turns out, the customizing isn’t quite as custom as I first expected. I was thinking I could upload scanned artwork to be printed on the card (say, my kids’ drawings on a card for their dad). Of course my creative mind went haywire considering the possibilities of art I could put on Starbucks cards. Unfortunately, when they say customize, they mean it in more of a mass-produced sort of way, and when they say my card can be as unique as I am, they assume that I am pretty much the same as everyone else.
I was sure to email them to let them know how much cooler my concept was. Still, it is a fun gift idea, and I will admit to purchasing two. On the website, you can choose your background, person or object, color scheme, etc. They have cards that look like the side of the cup, which can be personalized with your regular drink order, or you can choose from a variety of settings such as a coffee shop, beach, or cityscape. Then at the end you can add 2 lines of text that makes it distinctively yours.
The cards are $25, which includes a “design fee”, tax, shipping, and $20 loaded on the card. Leave it to the marketing geniuses at Starbucks to find a way to get their customers to pay $25 for $20 of coffee. But the good news is that they are reloadable, so it seems like a reasonable price to pay to make your triple grande 2% double blended peppermint mocha frap no whip stand out in the crowd.
*Disclaimer* this is an old (and poorly focused, yet cute) photo of Taite with a creme drink - no children were harmed with caffeine in the posting of this blog entry.