If I stopped buying chipboard sets today, I could probably go 10 years before needing to replenish my supply. The reason for that is stuff like this:
We R Memory Keepers has gone and packaged these average little alphanumeric wafers from their fall catalog in a way that makes me think, hey – I don’t have any in an ice cream carton. Seriously, how clever are those containers? What crafter wouldn’t want to dip into a set of chipboard letters served up like ice cream – especially with names like Strawberry Chocolate Chunk? They’ve got their finger on the pulse, I’m telling you…their spoon in the bowl of the target market.